Founded in 2003, SHINE has grown rapidly in the field of women’s fashion accessories with the concept of “making women more beautiful” and a strong understanding of female consumers.

The brand expresses the unique qualities of women in a distinctive way, exploring personalized and innovative elements connected to women’s everyday lives.

Through an innovative large-scale retail model, SHINE has developed a portfolio of brand extensions, including SHINE Jewelry, SHINE Black Label, ME+FACECOO, and XFAN by Far. Today, the company employs more than 3,000 staff, all working toward a shared mission of realizing and enhancing women’s value.